sustainable print manifesto
Towards One Standard for Sustainable Print.
A global call to action for packaging and print — built on shared principles, measurable impact, and real collaboration.
Our Founding Partners
Our
Core Principles
01 Optimise Designs For Purpose
Optimise designs to minimise material usage, trimming and waste. Consider functional and end of life requirements from the design stage.02 Select Better Materials & Inks
Use renewable and non-hazardous materials with validated lower carbon emissions, minimal resource depletion, and the ability to regenerate or be reused or recycled efficiently at the end of life.03 Produce Print Efficiently
Minimise waste by avoiding over-production and errors. Produce only what is needed and valuable.04 Use Finishing/Embellishments Responsibly
Apply finishing only where it adds value or function. Choose recyclable or separable finishes that don’t affect the recyclability of the prints. Provide guidance if special handling is needed.05 Recycle Operational Waste
Recycle high-value waste such as media and consumables generated during production.06 Use Low/No Emissions Electricity
Shift to renewable or low-emission energy sources to reduce carbon emissions.07 Minimise Water Usage
Paper manufacturing and print operations can consume a lot of water. Implement water-efficient processes and ensure discharge is non-polluting and traceable.08 Consider Full Lifecycle Impacts
Optimise carbon reduction across the lifecycle of print, from raw material selection, inbound/outbound logistics, and recycling/end of life.09 Lead With Data & Transparency
Quantify and communicate CO2e and material impacts transparently to focus improvement efforts and promote better choices. Provide clear labelling to guide end-of-life decisions.
What does it mean to sign the pledge?
Commit to real change — optimise design, materials, and processes to cut emissions and track impact.
Reject greenwash — stand for transparency, honesty, and measurable progress.
Join a global movement — build a future-ready print industry grounded in sustainability.
Make your voice count — whether you're a supplier, printer, brand, or recycler.
Co-author the future — help shape a resilient, responsible industry together.
our founding partners
Become part of the trailblazers of sustainability who have already embraced this transformative manifesto.
Supporting Associations
